Case Study – SAGA Cruises

SAGA Cruises



SAGA Cruises were building a new ship ‘Spirit of Discovery’ and required uniform for its crew of 500. This included officers, galley staff, restaurant, bars entertainment, house-keeping & hospitality. One of the main issues for SAGA was the resource required for buying from over 75 different suppliers.


As this was such a large and diverse undertaking, we invited SAGA to our showroom here in Christchurch to view our range of uniform. SAGA’s project lead worked from our office for over 3 weeks, utilising our extensive range of fabric swatches, catalogues and sourcing experience.

Working alongside SAGA’s interior designs as well, we needed to develop a range that could bring out the ships character whilst being functional, practical, cost-effective, and importantly, sustainable.

Some of the special fabrics, colours and styles they requested were so unique they had to be made bespoke. The balance of the initial stock requirement is now being held in stock for call-off by the SAGA team.

Man-Packs were also put together based on SAGA’s recruitment profiles and followed up by an enthusiastic on-site hand-out, size swapping and tailoring.


We followed SAGA’s guidelines and took inspiration from the design of the restaurants and the vessel as a whole. This provided a great base to start, and between us, we came up with some workable and functional ideas. We held a fashion showcase so SAGA could see how the garments performed and moved and how they looked within the surrounding of the ship. The garments were signed off in March and April and we delivered in July 2019. We were invited to see the uniform perform first hand and speak directly to those wearing it in the Spirit of Discovery’s final shakedown voyage.

Fast, efficient & well managed service

Taylor Made Designs provide a full ‘end-to-end’ uniform management service. From design, manufacture, storage and then fulfilment to our 125 leisure centres across the UK. The online e-store and reporting services have ensured a fast, efficient and well managed service which we have been so pleased with, we have recently extended our agreement for a further 2 years.

Places Leisure

Very pleased

We want our staff to wear their uniforms with pride and for customers to easily identify staff members because of our corporate colours. We have enjoyed working with Taylor Made Designs and are very pleased with the quality and support they have provided.

Stewarts Garden Centres

Outstanding support

Absolutely love working with Taylor Made Designs, and the outstanding support, service and delivery provided! Should be everyone’s first stop for workplace uniform!

Bluereef Aquariums

Friendly, flexible & efficient service

Taylor Made Designs have been our main uniform and PPE supplier for the past year and offer a friendly, flexible and efficient service. Ed and his team are always on hand to answer any queries and their guidance and expertise has been invaluable in order to deliver first class service on-board our existing ships and whilst establishing uniform requirements for our new ship coming out this year.

SAGA Cruises

Efficient & professional

We really enjoy working with Taylor Made Designs, they are efficient and professional throughout and always help us meet demands with realistic delivery times. Our account manager has been fab! Gerry is always there to answer our queries and help get us the best deal and worked with us to manage our uniform needs perfectly

Ribby Hall Village