LEGOLAND CASE STUDY
THE CHALLENGE
With 8 Parks globally, Legoland needed one supplier that could communicate between sites and deliver a sustainable uniform solution. Consistency between sites was key as well as considering the working environment and elements to which they would be worn. Starting with Europe, they wanted to pool their purchasing power but each had different wants and needs.
Secondly, with the primary colours of Lego, their challenge was to ensure all core uniform followed brand guidelines and the colours Legoland is so famous for. All staff needed to be easily identified which ever site they worked in whilst considering the spectrum of uniform requirements for each site.
And finally, they needed a solution that made it easy for each site to place orders, know what other sites wanted or needed and to receive their uniform ahead of the start of season.
OUR SOLUTION
After an initial consultation between all sites, on-site, TMD revised the materials of the existing core range to suit everyone. We examined the technical specification of all garments and, coupled with usage feedback, we designed and manufactured Pantone dyed garments to suit all 3 European parks. We are now able to offer a buying solution that the parks are happy with, look great in and more importantly, the staff feel comfortable wearing.
TMD act as the main communicator between the parks, visiting each to discuss requirements and future plans whilst building the relationship further.
As always, a designated account manager is assigned to look after all the day to day queries and questions.
THE OUTCOME
All three sites across Europe are wearing the same vibrant, consistent and sustainable uniform that meets all branding and identifiable requirements. Communication between the sites regarding their core uniform is now linked together by TMD.
Their dedicated account manager ensures that orders are placed in good time for the expected delivery and will manage the process from manufacturing and import through to delivery on-site.
